It has been reported that 35 celebrities lost to a damage suit against a plastic surgery clinic for supposedly violating the celebrities' right to privacy by using their names and photos for commercial purposes.
On January 8, the Seoul Central District Court stated, "In January of last year, Jang Dong Gun, Song Hye Gyo, Kim Nam Gil, and more filed a damage suit against a plastic surgery clinic director Mr. Cho in Gangnam, Seoul and have lost the case." It was said that idol groups' Wonder Girls, 2PM, TVXQ, Super Junior, and Girls' Generation are also together with celebrities who filed a claim for damages.
The court then said, "Rights to privacy are needed for the growth of the entertainment and advertisement industry as well as increase in disputes concerning advertisements... However, as there are no legal regulations, it is hard to acknowledge rights to privacy... There needs to be specific legal evidence for us to acknowledge it, such as validated and protected rights to privacy."