The big brand, Lotte has chosen Lee Min Ho, Park Shin Hye, EXO and Eru as the new endorsers of Lotte Duty Free Service.
They have joined the current active model lineup which includes Jang Geun Suk, Kim Hyun Joong, Choi Ji Woo, Super Junior, 2PM, and a lot more making it a total of nine teams consisting of 33 celebrity models.
Lotte's service marketing director said, "The total nine teams of models are the center of the Hallyu wave in China, Japan, and Southeast Asia... We plan to consistently attract international customers with our fan meetings, family concerts, and more."
The Lotte Duty Free Service is presently planning a music video showing their celebrity models visiting tourist attractions all over the world and will be having a title, "You're So Beautiful" together with a promotional short film.