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Jun Ji Hyun Continue To Endorse Controversial Chinese Mineral Water Brand

While Kim Soo Hyun’s agency has previously spoke in the actor’s behalf, Culture Depot has now made a statement in part of Jun Ji Hyun.

Jun 27, 2014 08:10 AM BST
TAGㆍJun Ji HyunKim Soo Hyun
Jun Ji Hyun

In a previous report, it was revealed that “You Who Came From the Stars” Jun Ji Hyun and Kim Soo Hyun are facing some concerns involving their endorsement contract with Chinese mineral water brand Hongda Bingchuan. However, despite fans’ protests, it seems that the two stars will continue with their endorsement deal.

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While Kim Soo Hyun’s agency has previously spoke in the actor’s behalf, Culture Depot has now made a statement in part of Jun Ji Hyun.

On June 27, the agency stated, “After carefully considering and discussing the matter, we reached the conclusion that we will going through the contract deal as planned. The water company is a company that has no involvement with the political issues raised by the controversy in Korea. Furthermore, the decision to hire [Jun Ji Hyun] as an endorser has nothing to do with political motives.”

The agency stressed out that Changbai Mountain is the name for the mountain recognized in China for a long time. The contention of protestors stem from the concept that the use of “Changbai” Mountain instead of “Baekdu” Mountain is coming from China’s Northeast Project, an academic project aiming to prove that the Korean kingdoms were under the control of China.

The agency added, “The advertisements with our actress are limited to China. That the company used Jun Ji Hyun as a model to make widely known Changbai Mountain is not true. She was simply chosen due to the fact that she is highly popular and influential in China.

Shortly after both stars confirmed that they would continue with their endorsement, Hongda Bingchuan revealed their first round of ad materials through online communities. For the this, the two stars garnered criticism from netizens with many asking if they ever considered revoking their contract.

What are your thoughts on the issue?

TagㆍJun Ji HyunKim Soo Hyun
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