Cube Entertainment recently revealed that 4minute's Gayoon took on the role of Visual Director for the group's "Whatcha Doin Today?" comeback.
On March 18, Cube Entertainment announced that Gayoon is the visual director for their current concept, and that she even involved with the styling department for their "Whatcha Doin' Today?" look. Her experience with styling goes back to when she debuted her sub-unit with Jiyoon called 2YOON.
Gayoon has a good eye for fashion and she used her skills to pick out the member's individual looks. The group's wardrobe will be taken from various designer lines, in which Gayoon fused famous brands and lesser known ones. Based on the photos, Gayoon is going after a colourful, metallic and modern concept, which explains the use of spangles, enamel, and satin for the group's "Whatcha Doin' Today?" Gayoo also requested for clothes from the "2014 Paris-New York S/S Collection," which was brought over through Cube Entertainment.