BLANC & ECLARE Launches Initiative For Charity "Help for Children", Design For a Cause

Jessica is moving forward with her BLANC & ECLARE as they collaborate for a good cause. Jessica is setting up to reach new heights for her brand "BLANC & ECLARE".

Oct 16, 2014 05:05 AM BST

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(Photo : BLANC)

Jessica is setting up to reach new heights for her brand "BLANC & ECLARE". As the brand's head designer, Jessica announced through her website that she will collaborate with a charity program called Help for Children. The collaboration will be by way of a design competition.

The design competition will be inviting people to design their own pair of sunglasses. The winning entry will be added to BLANC & ECLARE's sunglasses collection, and 100% of its profits will proceed to Help for Children.

On BLANC's website Jessica posted, "Launching 'BLANC & ECLARE' has been a dream come true and I am so proud and excited to be able to share that dream with 'Help For Children' who are very close to my heart. I admire the outstanding contribution this charity has made and feel privileged to partner with them to help improve more children's lives in more places all over the world with the support of 'BLANC & ECLARE' fans who will share the journey with us."

Tyler Kwon, CEO of Coridel Group and Jessica's business partner for BLANC, also said, "We were honored to help bring together 'BLANC & ECLARE' and its new global charity partner 'Help For Children' because we all share the same vision; that is to make a difference to disadvantaged lives everywhere. We look forward to supporting the long term collaboration as the 'BLANC & ECLARE' brand strives to put positive social change at the heart of its business endeavors."

Help For Children is a charity organization aiming to prevent child abuse and treat children who have suffered such.

If you want to join the competition, you can submit your sunglasses designs to giving.contest@blancgroup.com. Deadline for submissions will be on November 20, 2014. A list of the top entries will be posted online to be voted on by the public.

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