United Kingdom
Sohee has landed her first gig as an artist under her new agency BH Entertainment. The former JYP Entertainment talent is now the newest endorser of LG Life & Health Cosmetic Brand VDL. This comes as a big news for both Soohee and VDL since she is the first muse for the said brand.
Sohee will be launched as VDL's endorser for local and international campaigns. Her first batch of print ads will be launched in March and will introduce VDL's Metal Cushion Foundation product.
A representative from LG Life & Health revealed their reason for choosing the Wonder Girl member as their first endorser. "Sohee has this luxurious feel and a fresh and young face that best fit our brand. VDL is a luxury brand that targets female consumers who are in their 20s," the rep said.
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