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JYP Pictures Partners with China Oriental Performing Arts Group for the Plans of Producing Films Together

The JYP Entertainment subsidiary extends their financial investment to China Oriental Performing Arts Group for movie production.

Oct 31, 2013 11:45 AM GMT

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JYP Pictures and China Oriental Performing Arts Group

(Photo : KOCCA, China Oriental Performing Arts Group)

One of the big three in Korea's entertainment industry plans to produce a Chinese film.

On October 29, JYP Pictures, a subsidiary of JYP Entertainment and China Oriental Performing Arts Group held a signing contract ceremony, marks the beginning of an entertainment partnership.

The collaboration in movie production got so much attention due to the full financial investment in the movie's production costs by China's largest performing production, along with JYP Pictures' support in the methods of drama as well as movie production.

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President Go Shin of China Oriental Performing Arts Group stated, "The collaboration beyond country borders hopes to bring greater improvements towards the Chinese entertainment and movie industry. We anticipate that the collaboration between China's abundant arts resources and Korea's advanced experiences will allow for the promotion of Chinese entertainment's culture and industry."

While, JYP Pictures' CEO Pyo Jong Rok also stated, "The movie produced with Eastern Entertainment Group, the agency that holds China's best performing arts group, will present another different form of a movie. The joint partnership is expected to create meaningful interaction between the two countries."

The JYP Pictures CEO established, "The partnership between the two companies also is expected to produce a joint management company, performance enterprise, and other collaborative partnerships to help boost the two countries' cultural arts industry," showing the needs of a cross-cultural progress in both Korea and China when it comes to entertainment culture.

On the other hand, China Oriental Performing Arts Group's fame has been marked when it received "China's 30s Cultural Business" award for the past two years. The partnership expects to make developments in cultural arts and entertainment industry within the association of Korea's and China's top entertainment companies.