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SM Entertainment partners up with Samsung for the Society

One of Korea's best entertainment agency partners with the one of the world's renowned company.

Sep 18, 2013 02:26 AM BST
TAGㆍsm entertainmentyunhosulli
S Cube
(Photo : kmediawire.com)

Top entertainment agency, SM Entertainment who is responsible for popular artists like BoA, Super Junior and Girls Generation, partnered with one of the biggest electronics company, Samsung in building a study center.

The business partnership was held on September 11 in Samsung's head office with SM Entertainment's Chairman, Lee Soo Man and Samsung's Corporate Citizenship, Seo Jeon Hee, who signed the agreement. SM Artists present at the event was TVXQ's Yunho and fX's Sulli.

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It was named, "S cube," which stands for SM, Samsung and Society. The companies said that the symbolism of the name of the project is the partnership of two companies to generate a better community.

Lee Man Soo said that he is pleased to bring contribute to the community through this endeavour and give back all the love the fans and public gave them.

While Seo Jeon Hee, stated, that the intention to make a new example and instil new values in the field of corporate humanity by having two companies' joint forces, each having improved its effectiveness in the global market.

Meanwhile, TVXQ's Yunho was asked on his opinion about this venture, he answered that he is happy to be paying back the fans that have supported him. He also added that he always wanted to contribute something in society and because of this agreement, he is pleased to undertake in this passionate idea.

While fX's Sulli said that she always thought of passion for society.

Building a center called, "SM Study Centre," is one of the plan the agreement has. In the said plan, SM Entertainment artists and directors will teach dancing and music to children who are less fortunate, Samsung will provide the staffing resources.

By the end of the year, SM Entertainment plans to create a group of internal philanthropy consisting its artists while continuing their partnership with Samsung.

Tagㆍsm entertainmentyunhosulli
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