SM Entertainment is the First Agency to Win in the 'International Forum Design 2014' for the Album Designs of their Artists

SM Entertainment achieves another accomplishment by winning the album designs in the 'International Forum Design'

Jan 23, 2014 02:47 PM GMT

TAGㆍEXOㆍ Girls Generation

SM Entertainment makes a mark by being the first entertainment agency to win for their achievements in design at the 'iF Design Award 2014' or International Forum Design Award 2014'.

The iF Product Design Award was introduced in 1954 and is annually conferred by the iF International Forum Design. Every year the iF attracts more than 2,000 product entries from around 37 nations, which are judged by renowned experts, with the best of them receiving an iF seal of outstanding design quality. The best of the best are awarded with an iF gold award, known as the "Design Oscar".

SM Entertainment got wins in two categories with four albums in the awards ceremony organized by the German International Forum. In the communication design category, EXO were nominated for the BI ('brand identity') design award, EXO's 'XOXO' and 'Growl', and Girls' Generation's 'The Boys' and 'I Got A Boy' also won in the packaging design category.

A SM Entertainment representative said, "With our original design content, we confidently competed with the world's leading products... It is an honor to be acknowledged by the international design award"

TagㆍEXOㆍ Girls Generation