United Kingdom
Lee Min Ho is the newest endorser of airline company, Jeju Air.
On February 3, airline company Jeju Air announced that they have selected Lee Min Ho as their new promotional model to represent the company and its various campaigns this 2014.
According to a representative of Jeju Air, "We decided to select Lee Min Ho because he has the most fans in the twenties to forties demographic from China, Japan, Thailand, Philippines, Hong Kong, and other countries in Asia-countries which will be major stopping points for Jeju Air."
With Lee Min Ho's new role as the face of the company, Jeju Air hopes that it will attract more overseas fans to make use of the company's travel services.
In the past, major Korean entertainment acts such as Big Bang and Boy Republic also became endorsers for the airline company.
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